The 44% abv whiskey retails at $90 and is set to roll out nationally next month.

The megastar has entered the spirits industry with SirDavis Whisky, which pays homage to her Texan heritage and love of whisky

As the megastar does with so many things, she recontextualizes the spirit, broadens its appeal and places it in pop culture.

Much like her Renaissance and Cowboy Carter projects and the upcoming Cécred haircare line, Beyoncé is once again using her platform to elevate Black contributions that have often been overlooked.

Adding to the Southern charm, SirDavis is bottled in the music icon's home state of Texas. Not only is Beyoncé repping her home state in all the right ways, the star is making history once more, since SirDavis is Moët Hennessy’s first spirits brand developed entirely in the United States. With Houston, Texas behind you, you can do anything!

“If you listen to some of her lyrics, like “the grandbaby of a moonshine man,” whiskey is quite literally in her genealogy and her family,” said George. “For a long time, whiskey has been a little bit exclusive. But I think that the world we’re creating under Mrs. Knowles-Carter’s direction with SirDavis is a much more democratic space for people who maybe have not been incorporated into whiskey the way that we hope that they will in the future.”

“But unlike a lot of celeb spirits brands, which often feel like someone just slapped a famous name on a bottle, SirDavis is touted as a work of art and love from top to bottom, with Beyoncé Knowles-Carter’s fingerprints everywhere—starting with the name itself.”

Just when it seemed like celebrity spirits were becoming the norm, this superstar whiskey makes us stand at attention.